So I asked Alex, my favorite artist at my Sephora, what its deal was. Here is what he told me.
1. Nice coverage.
3. Long wear.
4. SPF 30.
I tried it in the store and I liked how it looked. I bought my shade, of which there are only two. Then I went home to research. According to Sephora, it was developed with foam mattresses in mind. Because why? Sometimes these new-fangled products baffle my decaffeinated mind. Here is what the blurb says:
Inspired by the memory foam mattress, shape-memory polymers have the ability to return from a deformed state to their original shape. The Water Fuse Smart Gel BB retakes shape once applied to help reduce the appearance of wrinkles and enlarged pores, while also providing flawless coverage. Infused with powerful antiaging and anti-inflammatory ingredients, it brightens the complexion, corrects skintone, and naturally covers blemishes.
So wait. This is "jelly" (their word, not mine) that can think and reshape itself? Like that horror movie The Stuff? I don't understand. I get that when it's in the jar, if you smush it, it will bounce back like nothing ever happened. I'm not quite understanding how a foam mattress reshapes itself on my face. Perhaps they mean it thickens back up once applied to the skin filling in wrinkles and fine lines to give you an even canvas?
Here is what I can tell you from wearing it. It lasts about eight hours when used with a primer and about six if you don't (my skin is dry, so oily skin might not last as long). It looks really, really pretty and covers my melasma. I don't even need a concealer if I don't feel like it. And it contains an SPF of 30, which is fantastic.
(I didn't mix it with the Zero Minus, so you can see the true color.)
It is a bit on the yellow side for me, so I add a bit of Face Atelier's Zero Minus to what I'm using and it matches perfectly. A little goes a long way. Despite this BB Cream possibly becoming self-aware, I really like how it looks and wears. You need to see it to get it. It feels like a custard. I'm not sure if it wears like a "mattress", though. Scientific oddities aside, I like it. Quite a bit.
I purchased this. Contains affiliate links.
Official disclosure/disclaimer statement can be found here.
Subscribe and never miss a thing!